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September 17, 2019

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This is a general notice to our suppliers and valued clients that our company is now registered for VAT.More details can be found on our website

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"You're too small" - Strategies for innovators who have faced rejection to reach their customers

By Sang Nkhwazi, Technical Director, Sanrixa. You've probably heard it before: "We're not sure about this", "I don't see it flying", "It's a lifestyle business which can't be scaled", "I don't think I will ever get my money back", "It doesn't look like a goer to me", "Our marketing department doesn't think it will sell", "We've decided that it is not for us", ... These are the kinds of discouraging statements provided by some investors when talking themselves (or their cash-rich businesses) out of a potentially lucrative and high-growth investment opportunity, often accompanied by thinly veiled scorn or pity directed towards the person asking for the investment, in the process pouring cold water on an entrepreneur's many years' worth of hard work and enduring hopes. And while any investor can refuse a request for investment if they so wish, and for any...

Persistence in Product Development

Designing & making things generally takes time. Making innovative things can take even longer. Building trust, which can be argued to be related to product development — since many companies make things for people to buy, often expecting the first purchase experience to lead to conversion of a regular customer — also takes time. At Sanrixa, we have been busy the last couple of month on several projects which will hopefully form the basis of our company’s direction over the next few years. Interestingly, newer and emerging techniques not only in prototyping / software automation tools, but also manufacturing in general are reducing this length of time from idea conception, to product launch. However, that’s not to say challenges are not met. In fact each week we meet challenges whether software-related or design / hardware-related, which require one to step back and rethink an approach, or to seek help from a partner who is best placed to deliver the...

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